In this episode, Fiona Stevens, Head of Marketing at LoyaltyLion, discusses the importance of creating loyalty and customer retention for Shopify stores. Specifically, Fiona and Adam discuss:
- What a loyalty program should include.
- The common mistakes made when creating a loyalty program.
- How to make sure a loyalty program continues to drive revenue in the long run.
Fiona is Head of Marketing at LoyaltyLion - the data-driven loyalty app for Shopify store owners.